A few years ago the prospect of owning an exercise machine was seen as a luxury by many people. In a country like Sri Lanka where even most Colombo residents were used to walking in Galle Face or playing tennis, for example, for their daily exercise, the thought of using a “treadmill” in a room was strange. But thanks to international health awareness, cable television (-with its finely chiselled soap stars complete with impressive bums, abs, torsos and busts, ever flexible athletes and aggressive TV tele-marketing companies), exercise machines have been brought into the personal consciousness and are no longer seen as a luxury but a necessity, an essential equipment for a lifestyle that now revolves around a ticking clock. Indeed, a ticking body clock too.

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Sri Lanka’s largest rewards programme, Star Points, recently celebrated its success with leading partner merchants. With over 250 partner outlets and 5 million members, Star Points is one of the most innovative and popular loyalty schemes in the South-Asian region, achieving tremendous success within a short span following its launch in January 2008. 

The top seven transacting merchants on the Star Points network are D. Samson & Sons, Holiday Inn, Stone & String, Delair Travels (Pvt) Ltd, Exclusive Lines, Fashion Bug and Glory Treadmills.

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Every One Can Run campaign kicked off at Excel World, and Crescat on the first two weekends of November 2008.

Glory Treadmills contributed with 6 Glory Treadmills set up at two location encourage people to simply run for a worthy cause and Standard Chartered Bank (SCB) is contributing money towards funding free cataract operations for every kilometer completed. SCB is also matching every rupee made by the public towards this cause. A total of 60 cataract surgeries were funded due to the public's participation in the Every One Can Run campaign.

For every Km run by a person on the Treadmill, Standard Chartered Bank donated LKR 200 towards funding free cataract surgery through the Lions Gift of Sight Hospital and also the fastest participant to complete total 42Km during the promotion period, was given a free Air Line ticket to one of the Marathon locations. Participants who completed the 5Km mark have been presented with the Glory Treadmill Cap, SiB/GRoE T-shirt.

Special mention should be made of two young children of ages eight and nine, Hansana Tharush Balasuriya and Kuvira Thanuvi Manamperi who completed 16.1Kms and 10Kms respectively in aid of building funds to provide more free operations and aftercare for the needy.